Every child should own a hundred books by the age of five.
The problem – and the opportunity
In South Africa, two-thirds of homes with children do not have a single picture book – and around the world, millions of children are in the same boat. Traditional publishing systems are not designed for affordable, universal book ownership.
Why does this matter? When children own books from a young age, families read together more often, which builds children’s vocabulary, general knowledge, attention span, empathy, creativity and self-esteem. As they grow, these children are happier and healthier; perform better across school subjects; complete more years of schooling; and access better jobs as adults. Books make the biggest difference in the most disadvantaged households – and even a few books can make an outsize impact.
The Book Dash solution
Book Dash is a social impact publisher of open, African picture books for very young children. We work with creative volunteers to create and distribute high-quality books for preschool children to own at a fraction of traditional publishing costs. And we share our content and our model freely under an open licence, so people around the world can (and do!) use it for exponential impact.
Our impact
Since 2014, Book Dash has created 211 open-licensed storybooks and hundreds of translations. Working with 175+ partners, it has distributed more than 4.5 million books across South Africa for children to own. More than 100 organisations in dozens of countries have also adapted, remixed, published and printed our books to reach many more children and families.
Why support Book Dash?
When you partner with Book Dash, you’re supporting a systemic solution designed and run by a high-impact, innovative and cost-effective non-profit organisation. We’ve received more than a dozen awards; achieved unqualified audits since 2017-18; and earned a reputation for strong governance, management, reporting and thought leadership.
Our cross-sector work supports Social Development Goals (SDGs) 4.2 (Early Childhood Development), 3 (Good Health and Well-Being), 8 (Decent Work and Economic Growth), 10 (Reduced Inequality) and 1 (No Poverty). In South Africa, contributions are also tax-deductible and eligible for B-BBEE points.
From the start, we built Book Dash to enable scale. With more support, we are ready to massively increase distribution, help others replicate our model, and advocate for systemic shifts that will land more books in children’s hands and homes – ultimately fuelling economic growth and breaking cycles of inequality.
Executive Director
Overview
Book Dash is a social impact publisher of open licensed, African picture books for preschool children. We tackle the complex systems that make having books in the home inaccessible to most children. Using a unique, replicable model, we create, translate, print and distribute high-quality books to preschool children and their families to own. This enriches the home learning environment and is shown to boost child developmental outcomes. Book Dash is an important role-player in the early literacy ecosystem, providing resources for early stimulation and learning to programmes working in sectors like ECD, literacy, parenting and healthcare.
Purpose
The Executive Director (ED) leads Book Dash in line with our vision, mission and values and drives the development and implementation of the organisational strategy. They are responsible for building key strategic relationships, creating a strong public profile for the organisation and effectively mobilising and managing resources.
The successful candidate will be an experienced, enthusiastic leader who is committed to redressing inequality through the provision of literacy resources. They are curious, self-aware and motivated to lead a small, dynamic team driven to make a meaningful impact on early literacy.
Responsibilities
- Strategic Leadership Lead and drive the development and implementation of strategic plans and policies in collaboration. Ensure overall alignment and clarity on the strategy at all levels and in all spheres.
- Stakeholder Relations Lead and drive relationship building with key stakeholders and partners.
- Fundraising & Donor Management Lead and coordinate fundraising efforts, maintain strong relationships with existing donors and ensure high quality, timely donor reporting.
- Communications Guide communications to ensure it is aligned with mission, vision and strategy. Represent the organisation on public platforms and participate in relevant strategic dialogues.
- Strategic Financial Management Ensure organisational financial sustainability, lead the annual budgeting process and be accountable for the effective management of resources.
- Governance, Risk & Board Management Ensure ethical standards, compliance with relevant legislation and policies and actively mitigate risk. Ensure that Book Dash has an effective and compliant board.
- People & Culture Nurture a transparent culture in which diversity of views, backgrounds and cultures is valued. Hold staff accountable for the delivery of their individual key performance areas.
- Programmes Direct programme strategy and design.
- Systems & Process Ensure that effective processes, policies and systems are in place for the organisation to achieve its strategic objectives.
Requirements
Qualifications & experience
- Relevant tertiary qualification.
- Minimum 10 years professional experience, incl. at least 5 years senior leadership experience gained within the non-profit or social impact sector.
- Successful track record of building and fostering deep, trusting relationships.
- Fundraising experience and understanding of the donor, CSI and philanthropic landscape.
- Previous experience gained in the education, literacy or publishing sectors would be highly advantageous.
Skills & attributes
- Outstanding analytical skills.
- Demonstrated ability to problem solve and make data-driven decisions.
- Strategic thinking combined with attention to detail.
- Excellent communication, presentation and writing skills.
- Motivated and able to develop and mentor staff.
- Takes ownerships and holds self and others accountable.
- Resilience and the ability to convert challenges into opportunities.
- Sound knowledge and understanding of finance and budget management.
- Pro-actively explores innovative solutions whilst managing risk.
- Highly computer literate.
Location
Cape Town, Mowbray. In-office position with flexibility for work-from-home options.
More about the role and how to apply
Book Dash strives to be a diverse and equitable organisation. Preference will be given to South African black candidates as defined by the B-BBEE Act.
Closing date: 23 March 2025
Please send your CV and 1-page cover letter motivating why you want to work for Book Dash, highlighting your relevant skills and experience to recruitment@bookdash.org with the subject line Executive Director.
Please accept your application as unsuccessful if you have not heard from us by 16 April 2025.
View or download the full job advert as a PDF here.

Early book ownership isn’t just a nice idea – it’s an evidence-based intervention that improves learning and life outcomes for children.
Read on to learn more about what happens when children own books, and why it makes such a difference.
What are the benefits of owning books from a young age?
Research has shown that young children who own books get ahead, even after controlling for things like parents’ education level and income. For example:
Children who receive books to own have stronger early literacy skills than their peers.
A meta-analysis of 44 studies programmes that give books to young children found that kids who received books to own before age 2 had better vocabulary and early literacy skills, before and during the early years of school (de Bondt et al 2020).
These programmes also increased children’s interest in reading and parent-child book sharing, and improved the home learning environment.
Programmes with demonstrations, information sessions or multiple personal contacts with caregivers were more effective.
“In comparison with [more expensive] family literacy programs, the effects of book giveaway programs on literacy skills are impressive. … From a cost-utility perspective, book giveaway programs seem to be a valuable investment.”
Children with even one book are more school-ready than their bookless peers.
Across 35 mainly lower- and middle-income countries, preschool children with at least one children’s book at home were twice as likely to be on track in foundational literacy and numeracy than children without any books (Manu et al 2019). This was true after adjusting for household wealth, urban/rural settings, mother’s education level and child’s age.
“Making children’s books available to children is a cheap and feasible intervention that could change home dynamics to improve the future economic fortunes of children, especially in the poorest countries.”
Children with many books at home complete more years of school.
Across 27 countries, including South Africa during apartheid, children who grew up in homes with many books completed three more years of school than children from homes without books, even after controlling for parents’ education, occupation and class (Evans et al 2010). The impact was greatest for children whose parents had the least education. And in homes with few books, each additional book led to more benefit.
“Regardless of how many books the family already has, each addition to a home library helps the children get a little farther in school. But the gains…are larger at the bottom…in getting children from modest families a little further along in the first few years of school. Moreover, having books in the home has a greater impact on children from the least educated families.”
Children with many books at home have stronger skills and better jobs in adulthood.
Across 31 countries, children from book-rich homes had stronger literacy, numeracy and IT skills in adulthood, and accessed better-paying and more prestigious jobs (Sikora et al 2018). This was true after controlling for parents’ education, own educational attainment or own occupation. The effect was strongest for disadvantaged children.
Why do books in homes improve early and lifelong educational outcomes?
When books are present in homes, it enables and encourages reading and book sharing (looking at and talking about books in an open-ended, playful and child-led way). And sharing books with young children, starting from birth, is one of the most effective ways to set them up for lifelong success.
A synthesis of research shows that book sharing with preschool children:
- Promotes verbal interaction with adults, which builds oral language development;
- Improves children’s vocabulary, including both receptive language (understanding what other people say) and expressive language (using words to convey meaning);
- Improves children’s ability to manage their attention, which supports later learning;
- Gives children opportunities to build general knowledge and learn about their world;
Helps children develop secure attachments to caregivers, which supports their later happiness, social competence and ability to form meaningful connections (Huston 2023).
A synthesis of research shows that book sharing with preschool children:
- Promotes verbal interaction with adults, which builds oral language development.
- Improves children’s vocabulary, including both receptive language (understanding what other people say) and expressive language (using words to convey meaning).
- Improves children’s ability to manage their attention, which supports later learning.
- Gives children opportunities to build general knowledge and learn about their world.
Helps children develop secure attachments to caregivers, which supports their later happiness, social competence and ability to form meaningful connections.
How do we know that giving children books leads to more reading?
Don’t people need training and support to use books?
Books work best when paired with some support: literacy skills improved more in book giveaway programmes that included either demonstration, information sessions or multiple personal contacts with caregivers (de Bondt et al 2020). However, while some encouragement is beneficial, even light-touch support can go a long way (Knauer et al 2020). And when books and book sharing are introduced in a community, even people who don’t receive books directly can benefit from a “spillover effect” (Ebert et al 2024).
How exactly do books change behaviour?
In South Africa:
- 93% of adults agree that reading to children before they can talk helps them learn (Polzer Ngwato et al 2023); but
- Only 32% of parents actually read with children aged 6 and under (Rangasami et al 2023).
Why? Just like other behaviours that are good for us, like eating well or exercising, there’s a gap between awareness and action. Even when parents know it’s important to share books with preverbal children, they need an incentive or “nudge” to actually do it. Physical books at home can provide that nudge, in a way digital books or books at school cannot (de Bondt et al 2020). That’s why Book Dash is working hard to increase book ownership in homes.

Download Book Dash’s Annual Report for the 2023/24 year. It covers the activities and achievements of our most impactful year yet! And since Book Dash celebrated its tenth birthday this year, it also shines a light on key developments and important milestones achieved over the last decade.
Thank you very much for the part you played in supporting us to continue our work in realising the vision that started it all: ‘Every child should own a hundred books by the age of five’. This coming year we’ll pass the 5 million books mark so keep your eyes on our communications for when we celebrate this major milestone.
The benefits of wordless books
Wordless books are a powerful tool for literacy promotion and development.
They have a number of benefits, including:
- They can invite more interaction and more complex discussion during book sharing, because parents are less bound by the text on the page.
- They can spark more parent elaborations, questions and feedback, more child contributions and more interaction than picture books with text.
- They support richer interactions about characters’ mental states.
- They develop children’s critical thinking, comprehension, creativity and expressive language. In South Africa, these skills are vastly underdeveloped in comparison with reading accuracy.
- They help primary school teachers build bridges between oral storytelling, “reading” illustrations and writing.
Books without words are particularly powerful in South Africa and other countries where many caregivers are not skilled readers or lack confidence to read aloud. Even illiterate caregivers can “read” a wordless book, which supports attachment and bonding. They can also transcend language barriers, and ensure all children are included in multilingual contexts.

What our partners say about wordless books
“These wordless books spark imagination and interest and are also open to interpretation by children who in most cases are not yet able to read on their own.”
Debbie Cockrell, Slovo Centre of Excellence and Toy Library![]()
“We prefer the wordless books, as it takes the ‘threat’ of books away in environments where generational illiteracy exists.”
Natasha Miller, Siyazana Youth Development Fund![]()
“We have seen the huge benefit of wordless picture books, especially when working in communities where parents’ literacy levels may be low. These books also encourage a lot of creativity and imagination for both parents and kids.”
Whitney Richardson, Kids Collab![]()
“I enjoy wordless books for their encouragement of the use of imagination and storytelling – children have to use their own words to tell the story (using the picture prompts), rather than relying on what is written. My personal favourite is Tikky Boom Tish as I love this simple way of introducing music to young children.”
Candice McGregor, Thanda![]()
We want our books to reach as many children and families as possible.
That’s why we’ve put together this handy how-to guide for open content partners who want to use, re-share, adapt, translate and print Book Dash books. Below you can learn more about:
If you print your own books, re-share our original or adapted content, or run your own event, we want to know about it! Please tell us about it using the button below.
How you can use Book Dash books
We publish all of our books under a Creative Commons CC BY 4.0 license – our creative volunteers’ gift to the world. Under this license, there is no restriction on what people can do with the books, as long as they acknowledge Book Dash and the original creators. This means that anyone in the world can:
- Re-publish our books on their own platforms – including websites, apps, YouTube channels, etc.
- Create new versions of our books – such as audio versions, animations or songs
- Translate or adapt them into any language
- Print and sell thousands of copies.
Ebooks, print-ready files and editable design files for every book in our library are available on our website.
Book Dash crediting requirements and identity guidelines
Crediting requirements
If you are using Book Dash content, the only requirements we have are that you must:
- Acknowledge the four creatives who made the book (author, illustrator, designer and editor)
- Include a link to the Book Dash website (www.bookdash.org)
- Include a visible Book Dash logo
- If the original format was changed, state the nature of the adaptation (e.g. translated, new illustrations, audiobook).
Brand identity guidelines
You should also follow our brand identity guidelines when referring to Book Dash. Why? Communicating about our work in a consistent manner helps raise awareness, ensures a sense of familiarity and reliability, and showcases collaboration.
Name | Book Dash (two words, both starting with capital letters) |
Logo | Please use one of these logos: Book Dash logo (300px) Book Dash logo (1000px) Book Dash square Book Dash square (transparent background) Book Dash logo (black and white) Logo animation |
Website | www.bookdash.org |
Phrasing options | Please use language such as: Original books can be read for free at www.bookdash.org In partnership with Book Dash (www.bookdash.org) Published by Book Dash (www.bookdash.org) This is a www.bookdash.org story |
Social media | If you would like to tag us on your social media posts, you can use the handle “@bookdash” and the links below: www.instagram.com/bookdash/ x.com/bookdash www.facebook.com/bookdash www.youtube.com/@bookdashorg |
How to choose which books to use
To help you find the most relevant Book Dash books, you can:
- Visit the themes page to view all our themes, and click on them to see the books they include and the topics they cover.
- Filter by language and/or theme on the books page.
- You can also filter for wordless books – and you can learn more about the benefits of wordless books here.
Accessing and using source files
We share the source files for all of our Book Dash books, so anyone can download, use and adapt them. This includes PDF ebooks, print-ready PDFs, illustration image files, design files, text, translations and fonts.
To browse our titles, visit our books page, and use the “Download” button to access and save a book’s source files.
Alternatively, visit our book source files page to find open-licensed source files for all 200+ titles in our library. On this page you can download multiple titles at once (or even the whole library).
If you are planning on using any of the Book Dash books, remember to read our crediting and identity guidelines and to complete our onboarding form!
How to print your own books
You can print your own copies of the Book Dash books by downloading the print-ready source files and sending them to a local print or copy shop. Some organisations print the books exactly like they are, and others translate them into a local language before printing and distributing them.
You are welcome to use our printing specification document when asking your local print shop for a quotation. They should be able to do a beautiful job of the books, just as if you bought them in a store.
We always recommend requesting a sample copy before commissioning a big volume of books.
If you are interested in printing your own copies of the Book Dash books – in an original, translated or adapted form – please get in touch or complete our onboarding form. We’d love to know how the printed books are adding value to your work.
How to run your own book-making event
While we do not run our book-making events for other organisations, companies or schools, our book-making model is open and carefully documented from start to finish in our Book Dash Manual.
If you are interested in hosting your own book-making event, please get in touch or complete our onboarding form – we’d love to know where the Book Dash model is implemented, and to help if we can. Organisations in places including Angola, Nigeria, Laos, Namibia and Luxembourg have used the Book Dash model, and a few South African schools have too.
If you have budget to buy or fund books in large quantities (10,000+), and are based in South Africa, please review the standard print cost estimates below before emailing us at team@bookdash.org with your formal quote request.
You should use the figures below as an indication of cost for your required quantity. Book Dash will request an official quote from the printer before confirming your order.
The estimates below:
- Include the cost of Book Dash managing the whole print project on your behalf, including managing delivery.
- Exclude the cost of delivery – we recommend budgeting another R1 per book for this.

Have a look at the two scenarios below as practical examples:
- 10,000 books of 1 title (book): 10,000 x R15.00 per copy = R150,000 (ex-VAT)
- 50,000 books of 5 different titles (books): 50,000 x R14.00 per copy = R700,000 (ex-VAT)
The minimum print order is 10,000 books. If you need a smaller quantity you can:
- Buy books from stock
- Take advantage of our annual R15 stock sales by subscribing to our newsletter or by following us on social media
- Email us at team@bookdash.org to discuss joining another planned print run to bring costs down
- Print your chosen quantity of any of the Book Dash books by following our open content partner guidelines.

